It is said that a winning culture is the key for the success of the organizations. Business strategies should be interwoven with the mission and core values of the organization and work in conjunction with a string culture to produce the desired outcomes. Business strategies integrate economic activities and planning, creating long-term value for the organization, its stakeholders and society as a whole. A sustainable business starter’s goal is to meet the needs of the organization, its clients, employees and stakeholders today, while protecting resources and creating policies and practices that are sustainable well into the future. With the growing focus on social responsibility globally, many investment management companies are including environmental, social and governance aspects in their decision-making, aided by emerging technologies. The UN’s General Assembly set a collection of 17 interlinked global goals to serve as a blue print to achieve a better and more sustainable future for all. The collection was unified under the name Sustainable Development Goals or SDGs, intended to be achieved by 2030. In essence, the SDGs encapsulate the quintessence of the sustainability movement with an effort to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.